Post by account_disabled on Mar 2, 2024 4:45:12 GMT
The monthly appointment with reading advice from the Digital Dictionary team is back. We continue our review today, highlighting some titles that could have a positive impact on the achievement of your personal and professional goals. What are the recommended readings for the month of November? Here is our list: 1. Conversational marketing - David Cancel and Dave Gerhardt 2. AI marketing - Alessio Semoli 3. Play bigger, Al Ramadan, Dave Peterson, Christopher Lochead, Kevin Maney 4. Customer Empathy, Alex Allwood 5. Steals like an artist the values that transform the brand, Austin Kleon Do you want to discover reading recommendations from past months? Here is the latest article published with reading recommendations for the month of October. If you want to stay up to date on the world of digital marketing and communication, click on the image below! download-area Books on marketing: our recommendations 1. Conversational marketing - David Cancel and Dave Gerhardt An extraordinary customer experience begins with the heart, intuition, curiosity, courage, taste. You won't find any of this in a survey. conversational marketingIt's no longer new.
traditional marketing and sales methods aren't keeping up with consumers. Modern messaging apps, with their real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, even though most businesses still rely on 20th - century technology to communicate. with customers of the XXI . Sales techniques must align with the new needs of customers , who approach purchasing in an increasingly informed and conscious way. Developed by David Cancel and Dave Gerhardt, pioneers of conversational marketing , the manual aims to explain how the latter can integrate into the existing workflow: face to face meetings, phone Australia WhatsApp Number Data calls, email exchanges and everything related to the relationship with customers. 2. AI marketing - Alessio Semoli Artificial intelligence will completely change the way we do marketing and communication. AI marketing We had partly foreseen it, as well as already experienced it: technological innovation and Artificial Intelligence tools are revolutionizing our way of working, allowing us to automate countless activities, saving time and resources. Alessio Semoli , a professional with a twenty-year background in digital and innovation, offers a practical guide to help those who work in marketing and communications seize the opportunities offered by AI .
AI marketing can allow interested parties and experts in the sector what opportunities will arise with the emergence of AI in marketing: from social media, to influencer marketing, from direct marketing systems, to content search marketing, to user experience , up to the identification of the soft skills necessary to actively respond to the now inevitable change. Return to index play bigger The four authors, founders of a renowned Silicon Valley consultancy firm, have brought together their findings in order to introduce a new, innovative discipline: category design . The founding principle of this discipline consists in believing that winning, today, no longer means beating the competition at the old game, but rather inventing a new one : creating a new market category and becoming a leader in this, after all, cannot be built a legendary company if the category it belongs to is not Companies such as Amazon, Uber, IKEA and Facebook have had a far-sighted and pioneering vision , relevant to the logic of category design: by applying it, companies will be able to create new demand where none existed , influencing customer expectations and their purchasing habits. Return to index 4. Customer Empathy - Alex Allwood
traditional marketing and sales methods aren't keeping up with consumers. Modern messaging apps, with their real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, even though most businesses still rely on 20th - century technology to communicate. with customers of the XXI . Sales techniques must align with the new needs of customers , who approach purchasing in an increasingly informed and conscious way. Developed by David Cancel and Dave Gerhardt, pioneers of conversational marketing , the manual aims to explain how the latter can integrate into the existing workflow: face to face meetings, phone Australia WhatsApp Number Data calls, email exchanges and everything related to the relationship with customers. 2. AI marketing - Alessio Semoli Artificial intelligence will completely change the way we do marketing and communication. AI marketing We had partly foreseen it, as well as already experienced it: technological innovation and Artificial Intelligence tools are revolutionizing our way of working, allowing us to automate countless activities, saving time and resources. Alessio Semoli , a professional with a twenty-year background in digital and innovation, offers a practical guide to help those who work in marketing and communications seize the opportunities offered by AI .
AI marketing can allow interested parties and experts in the sector what opportunities will arise with the emergence of AI in marketing: from social media, to influencer marketing, from direct marketing systems, to content search marketing, to user experience , up to the identification of the soft skills necessary to actively respond to the now inevitable change. Return to index play bigger The four authors, founders of a renowned Silicon Valley consultancy firm, have brought together their findings in order to introduce a new, innovative discipline: category design . The founding principle of this discipline consists in believing that winning, today, no longer means beating the competition at the old game, but rather inventing a new one : creating a new market category and becoming a leader in this, after all, cannot be built a legendary company if the category it belongs to is not Companies such as Amazon, Uber, IKEA and Facebook have had a far-sighted and pioneering vision , relevant to the logic of category design: by applying it, companies will be able to create new demand where none existed , influencing customer expectations and their purchasing habits. Return to index 4. Customer Empathy - Alex Allwood